Almost no one would deny that Steve Jobs pretty much single-handedly saved the record industry from piracy (and from themselves). But the time is approaching when Apple will need to renew the license from which the whole iTunes price structure has been based. So wouldn’t you know we get this news on the wire:
Record executives, however, are seeking some flexibility in prices, including the ability to charge more for some songs and less for others, the way they do in the traditional retail world.
“There’s no content in the world that has doesn’t have some price flexibility,” said Warner Music Group Corp. chief executive Edgar Bronfman at the Goldman Sachs Communacopia investor conference here. “Not all songs are created equal. Not all albums are created equal.
“That’s not to say we want to raise prices across the board or that we don’t believe in a 99-cent price point for most music,” he said. “But there are some songs for which consumers would be willing to pay more. And some we’d be willing to sell for less.”
Apple’s Jobs blasted the record industry for mulling higher prices. “If they want to raise the prices, it means that they are getting greedy,” he said at a press conference, adding that if the price goes up, the industry faces a higher risk of piracy.