In the war between good and evil the side of good only has one weapon - the truth. When you attack the lies you step onto evil's battlefield where it changes the rules (which are also lies) and therefore always wins. For good to win it must ignore the lies which describe things that do not exist and instead state the truth of the thing.
The media today works against truth because its top priority is money and it makes money by gathering attention and it will do this by any means including repeating the lies. Even if the media is repeating the lies in order to refute them it gives the lies a place in people's minds.
The way to battle evil is to simply point out the truth without bothering to refute or repeat the lies being proffered. The lie is ignored and the truth is told.